Santos lead digital growth among Brazilian clubs in February | OneFootball

Santos led digital growth among Brazilian clubs in February, IBOPE Repucom's latest ranking shows. The club added 330,000 followers across its official profiles to record the month's biggest rise.

Instagram delivered 109,000 of those gains. Facebook and TikTok contributed 100,000 each, putting Santos ahead of Flamengo, Corinthians, Palmeiras and Grêmio for monthly net growth.

Over the past 12 months, the club's digital base has grown by 13%, reinforcing an upward trend across platforms. A sharp spike had already come earlier, fuelled by reaction to Neymar's return, when engagement and follower numbers hit record levels in a short period.

The latest uptick aligns with the club's strategy to broaden its digital presence and strengthen connections with fans on multiple channels. TikTok has emerged as one of the principal drivers of recent growth and engagement.

February's figures consolidate that momentum as Santos extends its reach across platforms.

Source: Diario Do Peixe