Santos lead social media growth in August, São Paulo return to the top 5 | OneFootball

Santos, Flamengo, Corinthians, Atlético-MG, and São Paulo were the clubs that grew the most on social media in August. Together, they gained around 1.4 million new followers. The data comes from the IBOPE Repucom Digital Ranking of Brazilian Clubs.

Santos led the growth among Brazilian teams, with an increase of 420,000 new followers on its social media platforms. The Peixe also topped the gains on TikTok (200,000 new followers) and Facebook (100,000). On Instagram, the club gained 101,000 new followers.

In 2025, Santos gained more than 11.5 million new followers, a number that surpasses the total followers of 42 out of the 50 clubs in the Digital Ranking.

Flamengo accumulated about 385,000 new followers across its digital media platforms. The Rubro-Negro led the gains on Instagram, with 220,000 new followers, and on YouTube, with 50,000. On TikTok, the club gained 100,000 new followers. With this performance, the club from Rio reached the unprecedented mark of 64 million total followers across its social media platforms.

Corinthians achieved the third-highest result of the month with 307,000 new followers. Instagram (189,000 new followers) and TikTok (100,000) accounted for 94% of Timão’s new followers.

Atlético-MG secured the fourth-highest result by adding 145,000 new followers, the club's largest monthly growth since November 2024. The highlight for Galo was on TikTok, with 100,000 new followers.

São Paulo, in turn, returned to the top 5 after seven months. The Tricolor gained about 135,000 new followers, with TikTok standing out, registering 100,000 new followers, representing 74% of the total. These results helped the club reach the milestone of 23 million total followers across its social media platforms.

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Photo: Disclosure/IBOPE Repucom

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