Santos mark 20 days without main sponsor as search for partners continues | OneFootball

Santos are 20 days on from losing their main shirt sponsor after 7K’s exit, and the club are still seeking partners.

According to Globo.com, the club has felt a pullback in the betting market and is sounding out other sectors. The difficulty has surprised, given the hierarchy’s view that this is a season of greater media appeal with Neymar and Gabigol together in the squad.

Four kit slots are open, the master on the chest, the upper back, the lower front bar and the rear of the shorts. Talks with some bookmakers continue, but there has been no progress on a new master deal.

7K had agreed a two-year contract worth R$ 105 million, R$ 51 million in year one and R$ 54 million in year two, with bonuses potentially taking it to R$ 150 million. The deal was signed in April 2025 and terminated in January 2026.

There is an informal view that matching those figures this season will be very difficult, with a notional ceiling around R$ 40 million per year. To limit further shortfalls, the club is trying to accelerate agreements. Havan and Viva Sorte, which previously occupied other kit spaces, contributed R$ 23 million annually.

Santos have also lost Next 10, a company in which NR Sports is a partner.

Source: Globo.com