“The club is” – BBC Sport journalist shares new update on Chelsea’s front of shirt sponsor search | OneFootball

Chelsea are still looking for a front of shirt sponsor and are wanting a deal worth £60-£65m per season according to reports.

The Blues have now entered a third consecutive season without a front of shirt sponsor, although they have had short term deals in that period.

Infinite Athlete were the sponsor for part of the 2023/2024 campaign, whilst property company Damac featured on the shirt for a handful of games at the backend of last season.

Chelsea looking for £60-£65m shirt sponsor deal

Fans have wondered why there’s still no shirt sponsor, but having won the Club World Cup and returned to the Champions League the Blues are in a strong position when it comes to sponsors.

Chelsea are believed to be in talks with a number of suitors from America and the Middle East, but as of yet nothing has been finalised with the season now underway.

Chelsea have entered another season without a front of shirt sponsor. (Photo by Eddie Keogh/Getty Images)

However, BBC Sport journalist Nizaar Kinsella has provided an update, and explained what kind of deal Chelsea are looking for.

“There remains an ongoing competitive process for the front-of-shirt sponsor with Chelsea believed to have had offers but focused on aligning with the right long-term partner,” he wrote on his BBC Sport Ask Me Anything column.

“The club is aiming to strike a deal worth £60m-£65m per season following qualification for the Champions League and winning the revamped Fifa Club World Cup.

“Multiple potential partners are believed to be in the frame but beyond that we don’t know a lot else about who it may be or when they might announce it.”

Chelsea missing out on revenue

Whilst the Blues made over £300m in player sales this summer, the lack of a shirt sponsor means the club are missing out on revenue.

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Chelsea are having to come up with alternative ways to make that money, so the sooner an agreement is reached the better it will be for the club.

The Blues received a large sum of prize money for the Club World Cup, which certainly helped plug the sponsorship gap last season, and the expectation is a deal will be reached soon.