'We're close' - David Bruce confirms Sheffield Wednesday appointment is near | OneFootball

'We're close' - David Bruce confirms Sheffield Wednesday appointment is near | OneFootball

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·20 maggio 2026

'We're close' - David Bruce confirms Sheffield Wednesday appointment is near

Immagine dell'articolo:'We're close' - David Bruce confirms Sheffield Wednesday appointment is near

The new Sheffield Wednesday CEO has delivered an update on the process of hiring their new sporting director

Ahead of the transfer window opening on June 15, Sheffield Wednesday's new owners have been working tirelessly at putting together an executive team in place behind the scenes so they can immediately attack the player market.


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It's been less than three weeks since David Storch's takeover at Hillsborough was announced ahead of the final day showdown with West Brom, and it's been rare positivity out of the Wednesday camp ever since.

The Owls were in administration for six months before the Arise takeover, and had to endure months of sheer mismanagement from former owner Dejphon Chansiri before he finally let go of the reins.

Ultimately, those final months, marred by late wage payments and a refusal to sell, were a short period of intense neglect born out of years of the club stagnating and, therefore, regressing compared to the club's peers. The new owners have finally put an end to that, and they're looking to do things differently.

More recently, David Bruce, who was unveiled alongside the new owners on May 2, was finally confirmed to be the club's new Chief Executive Officer, and the announcement of a new sporting director is expected in the coming weeks, too.

David Bruce gives an update on Sheffield Wednesday's sporting director search

Immagine dell'articolo:'We're close' - David Bruce confirms Sheffield Wednesday appointment is near

David Storch and the rest of the Arise consortium immediately laid out the foundations of building a strong hierarchy at the top level by bringing in Bruce as the new CEO.

The club have since been closing in on a new sporting director, a role which wasn't filled at all under the decade-long reign of Dejphon Chansiri.

It's been heavily reported that the man to fill that role will be Simon Wilson, who has worked as the director of football and now as the CEO at Stockport County during their rise from the National League North all the way to the League One play-off final this Sunday.

Ultimately, with Stockport's season still ongoing, and with other parts of his arrival needing to be ironed out, nothing has been announced just yet, but Bruce spoke confidently at the recent Sheffield Wednesday Supporters' Trust AGM about how close they were to their "preferred candidate."

"We're close to our preferred candidate," he said. "He's someone I can imagine going into the trenches with.

While Wednesday will definitely have hoped for Wilson to be in place as soon as possible, they're evidently willing to be patient, given the pedigree that the County CEO has.

If he does move to Hillsborough after the culmination of Stockport's season, it would give Owls fans greater assurance that their club is ready to attack for an immediate promotion.

David Bruce's sporting director comments highlight Dejphon Chansiri's mismanagement

Immagine dell'articolo:'We're close' - David Bruce confirms Sheffield Wednesday appointment is near

While David Bruce's comments about having a full executive team being "the right way to run a club" likely reflect his own beliefs, it also inadvertently highlights how badly run Sheffield Wednesday was under the previous owner.

Sporting directors help establish long-term strategies, and that's reflected in player recruitment. During Chansiri's time at Hillsborough, one wasn't used, and that meant that ideas often differed between managers, and there wasn't much long-term direction at the top.

It was a controversial decision by the former owner not to utilise one, doubled down by comments in 2020 from him stating that you cannot make long-term plans in football. It formed one of the many reasons why Chansiri was hated by the Wednesday fanbase.

Immediately, the new owners have opted to pursue personnel which ensures long-term planning is in place, completely going against Chansiri's beliefs and, therefore, creating plenty of optimism that has been lacking at Hillsborough over the past decade.

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