Adidas comeback meets resistance inside Palmeiras | OneFootball

Adidas and Palmeiras are in talks over a possible return of the brand to the club, as reported by NOSSO PALESTRA. After the partnership ended in 2018, the supplier came close to an agreement in 2024 but saw Puma make the better offer.

Resistance at Palmeiras

NP has learned that, despite the desire of some important figures within Verdão, there is strong resistance from some board members and directors. The main reason is the brand’s relationship with Flamengo.

In their view, even with Adidas’ interest in having a team in São Paulo, Palmeiras would not be the brand’s priority, since the best contract and the best terms would still go to the Rio club.

Verdão would be the second option in almost every decision, and an agreement at this moment would give Flamengo the possibility of renegotiating values and securing an even greater financial advantage in revenue from sportswear supply.

Future desire

Palmeiras and Adidas are talking with a view to the brand’s return to the club in the future. Alviverde is under contract with Puma until the end of 2028.

However, for the talks to move forward, it would be necessary to negotiate a contract termination with Puma, since there are still two and a half years left on the current deal, something seen as difficult at first largely because of president Leila Pereira’s stance. One of her principles is not to break contracts that are in force.

Because of that, Adidas’ return to Palmeiras is seen as possible starting in 2028, when Verdão will have a new president.

Verdão denies it

Contacted by the report, Palmeiras emphasized its partnership with Puma and denied that it is holding talks with other companies.

Palmeiras clarifies that it has a contract in force with PUMA until December 2028 and is extremely satisfied with the partnership built over the last seven years. The information that the club is in talks with any other company in the sportswear segment is not true.

Having begun in 2019, the relationship between Palmeiras and PUMA has stood out for significant results achieved on and off the pitch, always focused on enhancing both brands and delivering high-quality products to Verdão supporters.

The club and the company continue working in perfect harmony with the aim of further strengthening the current partnership, jointly developing new projects and products. The HOME and AWAY kits for next season, moreover, have already been approved and are in the production process, in line with the planning established by the parties.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.