Al-Hilal agree five-season partnership with Reef Group | OneFootball

According to AlHilal, Al-Hilal Club Company has finalised a five-season partnership with Reef Group, installing the company as an official partner.

The agreement was signed on Wednesday evening at Kingdom Arena, with CEO Esteve Calzada representing Al-Hilal and Fahad Al-Majed, Reef Group’s CEO, signing for the company alongside officials and media.

Under the deal, the Reef Group logo will appear on the centre front of the first-team jersey, the Al-Hilal women’s football teams and the academy teams. The group will also receive a range of commercial benefits.

Calzada described the partnership as exceptional and framed it as part of the club’s efforts to grow revenues by leveraging Al-Hilal’s leadership and brand strength with companies that have progressed rapidly in their sectors. He said Reef’s recent successes encouraged the club to pursue the agreement and he hoped it would deliver the intended benefits for both parties.

Al-Majed expressed pride in partnering with Al-Hilal, calling it a milestone in Reef’s journey that aligns the ambitions of two national entities with strong records in their fields. He said the collaboration aims to go beyond traditional sponsorship, building distinctive experiences and initiatives for Al-Hilal fans and for perfume and beauty enthusiasts, contributing to reinforcing Reef’s position as a leading Saudi brand with regional and international presence.

Source: AlHilal

“Artificial intelligence was used to assist in creating this article based on reporting from the original source quoted.”