CBF and EA Sports FC announce partnership during Gamescom | OneFootball

The Brazilian Football Confederation (CBF) and Electronic Arts Inc. announced this Sunday (3) a new multi-year licensing and marketing partnership, bringing fans closer to one of the most iconic football institutions in the world through EA SPORTS FC™️. Through this collaboration, EA SPORTS FC and the CBF will deliver authentic and immersive football experiences, including in-game content in EA SPORTS FC 26 and EA SPORTS FC Mobile, connecting players to Brazilian football on and off the pitch.

The announcement was made during gamescom latam 2026, reinforcing EA SPORTS FC’s ongoing commitment to growing football culture and community in Latin America.

James Salmon, EA’s Director of Marketing and Partnerships, Rodrigol, Canarinho, and CBF National Teams Marketing Director Bernardo BessaCredits: Rebeca Reis / Staff Images / CBF

Brazil has long been at the heart of global football culture, and this agreement reflects a shared vision to celebrate its legacy while creating new opportunities to engage the next generation of fans.

“Brazil is one of the most passionate and influential communities in the world,” said Jeff Sharma, Vice President of Brand at EA SPORTS FC. “Signing this partnership with the CBF and bringing the National Team back into the game is a monumental moment for FC and for everyone who plays the franchise. It allows us to deepen our commitment to players in Brazil and around the world as we continue to deliver authentic experiences that reflect the culture, passion, and unique talent of Brazilian football.”

The partnership between CBF and EA was announced during Gamescom in São PauloCredits: Rebeca Reis / Staff Images / CBF

The agreement includes licensing rights and joint marketing initiatives, allowing EA SPORTS FC and the CBF to collaborate on storytelling, fan engagement, and new experiences.

“This partnership with EA SPORTS represents an important step in expanding how fans connect with Brazilian football,” said Samir Xaud, president of the CBF. “Together, we will create new ways to celebrate our National Team, our athletes, and our legacy with millions of fans around the world.”

“The Brazilian National Team has always been a symbol of talent, identity, and connection with the fans. Bringing the Brazilian National Team back to this environment is a strategic move to strengthen our global brand and connect with millions of fans,” said Bernardo Bessa, CBF National Teams Marketing Director. “This partnership reinforces the CBF’s position of being present in every space where football happens, and today the gaming universe is one of the most relevant.”

EA SPORTS FC continues to connect fans to football on a massive scale, featuring more than 20,000 athletes across 750 clubs and national teams, in more than 120 stadiums and 35 leagues, with the support of more than 300 global partners. The CBF now joins this global portfolio, strengthening the presence of Brazilian football within EA SPORTS FC and EA SPORTS FC Mobile, and building on recent partnerships with clubs such as Esporte Clube Bahia SAF and Botafogo de Futebol e Regatas.

More details on how this partnership will come to life in EA SPORTS FC and EA SPORTS FC Mobile will be shared in the coming months.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.