FSG confirm MULTI-MILLION Liverpool deal | OneFootball

Liverpool Football Club is in an entirely different place to before Fenway Sports Group took over in 2010 and for better or worse at times, they've moulded the Reds into an incredibly profitable asset.

At times, John Henry and his conglomerate have made mistakes, and they've quite rightly owned up to them, but you can't help but feel as though Liverpool have some of the best owners in the world.

Unlike with other clubs, there isn't any exploiting of loopholes to avoid profit and sustainability rules (PSR) and very little outside investment is used in the everyday running of the club. By all accounts, the Reds are self-sufficient, utilising their standing in world football to garner sponsorship deals.

FSG have overseen the fans' asset grow in value over the last 15 years, and yet there are no debts owed from making it happen. It's remarkable how well run we are. Most recently a multi-million pound deal was agreed which is set to increase the club's revenue yet again. It's a genius move.

Liverpool's finances couldn't be healthier

In a report from TBR Football, it's been noted that Liverpool's commercial revenue in the last financial statement was £308m - an almost incomparable figure to the £77m that was earned back in 2010-11.

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The growth rate for that specific sector is around 11%. There's a formula as to how the Reds can do it.

Renewing the deal with Coca Cola as Anfield's primary soft-drink provider is one recent example of what goes on behind the scenes in making the Reds' so profitable, with the latest update claiming that the multi-year deal is likely to bring in a mid seven-figure amount of money.

Furthermore, a lucrative partnership with software firm Trimble was also confirmed in the past week, which will facilitate the redevelopment of the Academy - a new indoor pitch, an outdoor pitch with stands and new medical and sports science amenities will be crafted using their modelling software.

It's been estimated by Greg Cordell - a football finance analyst - that the 2024-25 spring financial statement will record a commercial income of £336m, which would be £28m more than last year.

Previously we've seen growth in that revenue sector stall for Liverpool, with figures of £217.4m and £217.6m coming in 2019/20 and 2020/21, predominantly because of the pandemic forcing fans out of stadiums for those seasons, but in the years since, the Reds have gone from strength to strength.

£29.1m was added to the 2021/22 statement, followed by £25.8m in 2022/23 and £35.9m in 2023/24.

For the everyday fan, it can be easy to miss Liverpool's statements on these matters, and the match day experience isn't impacted very much, but FSG's work behind the scenes in agreeing these deals is massively important for expanding the club's facilities and standing in the world.

If this latest estimate is accurate, then Liverpool will have a mightily impressive 2024-25 statement.