Inter and Milan top Serie A shirt deals as Juventus slump and Lazio lack sponsor | OneFootball

According to CalcioMercato, Inter and AC Milan jointly lead Serie A shirt income on €30 million each, with a steep drop after them and Lazio still without a sponsor.

Inter’s fee comes from Bettson, displayed as Bettson.sport in line with Italian restrictions on direct betting sponsors. Milan’s deal with Emirates is €30 million this season, rising to €35 million from 2026/27.

After a season carrying Save the Children with no fee, Juventus have returned Jeep via an internal Exor deal worth €19 million now and €23 million next year, far below the previous €45 million peak.

Napoli’s MSC Crociere deal is €9 million this season and is due to increase next term. Roma have unveiled Eurobet.live, worth €8 million now and €13 million from next season.

Family-linked sponsorships stand out. Fiorentina receive €25 million from Mediacom, a company connected to the late Rocco Commisso’s family, while Sassuolo’s Mapei agreement is €18 million.

Lower down, Atalanta earn €5 million from Lete, Bologna take €3 million from owner Joey Saputo’s business, and Cagliari collect €3.6 million from the Sardinian regional government.

Torino’s Suzuki deal is €2.35 million. Parma with Prometeon and Udinese via the Friuli Venezia Giulia region are both on €1.5 million. Genoa’s Pulsee is €1.2 million, with Verona, Lecce and Como at €1 million.

Pisa bring up the rear on €700,000 from Cetilar, who also sponsor the stadium.

Source: Football Italia