Napoli and the Valter Longo Foundation team up for a new health culture | OneFootball

Napoli has launched a significant partnership with the Valter Longo Foundation, taking on the role of Brand Ambassador to promote the health of young people.

Napoli and the Valter Longo Foundation together for a new culture of health

The initiative aims to raise awareness among children, adolescents, families, and communities about the importance of proper nutrition, regular physical activity, and prevention from an early age.

This collaboration is part of the Neapolitan club’s Corporate Social Responsibility framework, with the goal of countering the growing incidence of overweight and obesity among young people—a particularly relevant issue in Campania, where over 43% of children are above the normal weight.

The intervention of President De Laurentiis: a concrete commitment to young people

Napoli’s president, Aurelio De Laurentiis, stated: “We must look to the future with the eyes of innovation. The partnership with the Valter Longo Foundation is particularly important for us in order to increase the protection of young people’s health, starting from childhood. Unfortunately, in Campania, almost one in two children is overweight, if not obese. Napoli cannot overlook this issue, and with Valter Longo will provide a concrete contribution.”

The president’s message highlights how the club intends to extend its social impact beyond the field, directly addressing a crucial issue for regional public health.

The words of Valter Longo: science and football to reverse the trend

Valter Longo, founder of the Foundation, commented: “For us, it is very important to be able to collaborate with Napoli. This alliance will allow us to reach a large number of young people and children to begin reversing what has been a constant increase in poor nutrition and obesity among Italian and, in particular, Campanian children. By intervening immediately, combining the science and medicine of longevity with the communicative power of Napoli football, we will help the community and institutions protect young people against serious diseases such as cancer, diabetes, cardiovascular and neurodegenerative diseases.”

Longo’s remarks highlight how the partnership with Napoli leverages the communicative power of sport to convey messages of prevention and healthy lifestyles.

The Comunità S.A.N.E. project: education and prevention in the territory

The Valter Longo Foundation is already active in Campania with the three-year Comunità S.A.N.E. (Health, Physical Activity, Nutrition, Education) project, developed together with the Evangelical Betania Hospital and supported by the Campania Region.

The initiative includes:

Educational programs in schools

Public awareness events and campaigns

Health prevention pathways for children and families

Thanks to the collaboration with Napoli, these activities will be able to reach an even wider audience, integrating sport, science, and prevention into a single social project.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.