Palmeiras’ new era: smart spending, tech and fan power | OneFootball

Currently, the club is experiencing one of the most solid moments in its history. The professionalization of management, the growth of digital revenues, and the massive engagement of fans make Palmeiras an example of financial sustainability in Brazilian football.

Today, digital platforms and tools, such as betting sites with bonuses, help to drive the sports scene and consolidate the economy of passion for football. While sports betting sites offer million-dollar and solid sponsorships for clubs, fans can sustain this partnership with their bets. Play responsibly.

The consolidation of Palmeiras as a financial powerhouse

Palmeiras is the first Brazilian club to appear in the ranking of the most valuable teams in the world, valued at over 250 million euros — about R$ 1.6 billion. This achievement reflects solid and sustainable management, capable of overcoming past crises and achieving continuous surplus with strategic reinvestments.

Compared to other major clubs in the country, Palmeiras stands out in various factors. The club carries 6.5% of the country's fans in its stands, in addition to the high market value when compared to other teams. In 2021, Palmeiras was elected the best team in the world by the International Federation of Football History & Statistics (IFFHS).

The digitalization of fans and the new football economy

Digital engagement is now one of the main growth drivers for clubs. In 2024, Palmeiras experienced a “boom” in this regard, with a significant increase in followers and financial return through social media. Platforms like X (formerly Twitter), Instagram, and TikTok have expanded the club's presence and connection with the fans.

Apps, streaming, sports betting, and fan tokens also play a fundamental role in this approach. Palmeiras fans have ceased to be just spectators and have become investors and active participants in the club's economy.

Responsible betting, in turn, has become part of modern entertainment, allowing fans to follow their team in an alternative way and contribute, directly or indirectly, to investment in Brazilian sports.

Allianz Parque and the new entertainment economy

More than just a stadium, Allianz Parque is a business and experience center. Shows, events, naming rights, and strategic partnerships ensure constant income and strengthen the Palmeiras brand.

Inaugurated in 2014, with a capacity for over 43,000 people, Allianz Parque recorded a revenue of R$ 241 million in 2024, a significant growth compared to previous years. The arena also boosts the economy of São Paulo, generating jobs and increasing the club's visibility.

In the end, filling Allianz Parque goes far beyond financial gain. Verdão ensures, with this, the positive performance of the team and the loyalty of its fans. Moreover, it manages to bring the spectator closer and strengthen the bond between athletes and fans.

The influence of fans on the valuation of the Palmeiras brand

The fans are Palmeiras' main asset. The value of a club's brand depends directly on the engagement of its fans, which is reflected in sponsorships, licensed products, and digital reach.

The club's main advertising agreement yields R$ 100 million fixed per year, potentially reaching R$ 170 million with bonuses. In 2024, the brand value of Palmeiras was estimated at R$ 3.9 billion, placing the team among the most valuable in national football.

Digital engagement, regulated betting, and official products drive this value, creating an ecosystem where visibility turns into profit. With this, fans end up adhering to it and promoting the team on social networks, resulting in more actions in its official store, more likes on social media, and more bets on partner platforms.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.