Partnership with betting firm: HSV fans hit out at club bosses! | OneFootball

Partnership with betting firm: HSV fans hit out at club bosses! | OneFootball

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·18 de setembro de 2025

Partnership with betting firm: HSV fans hit out at club bosses!

Imagem do artigo:Partnership with betting firm: HSV fans hit out at club bosses!

Just a few weeks ago, HSV entered into an exclusive partnership with the betting provider bet365. Parts of the fan scene are extremely displeased with this deal!

It was a piece of news that almost got lost in the heated final days of the transfer period: On August 29, Hamburger SV announced via its social media channels that it had entered into a three-year agreement with the British gambling company bet365.


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"With bet365, HSV gains a partner who is actively committed to player protection and the promotion of responsible gambling," the Rothosen announced.

The core of the partnership: The logo and advertising slogans will be made visible during home games at the Volksparkstadion on LED advertising boards and media walls. In addition, bet365 will now appear on all of the club's digital channels.

Supporters demand: "HSV must fulfill its responsibility"

However, parts of the Hanseatic fan base are looking at this cooperation with far less equanimity. The HSV Supporters Club published a statement on Thursday morning that takes a hard line against the club's management. "The partnership contradicts the values of our club and sends a disastrous signal to young HSV fans," it says, among other things.

And further: "HSV sees itself as a traditional club that promotes community, sets an example, and takes responsibility." The cooperation with a globally operating betting provider therefore "in no way" fits with its own self-image.

The Supporters Club refers to studies that show that over a million people in Germany alone suffer from a gambling disorder. This particularly affects young people and can have serious consequences such as over-indebtedness or personal bankruptcy.

"The club's statements that bet365 is a reliable partner sound like PR platitudes rather than substance," the fans criticize and demand "effective and independent measures" for player and youth protection. In conclusion, the Supporters Club makes a clear demand to the club management: "HSV must fulfill its social responsibility - for the protection of its fans, its youth players, and its own values. For real sport. Without rip-offs."

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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