PSG agree Nike extension to 2037 worth about €100m a year | OneFootball

According to L'Équipe, PSG and Nike have agreed a five-year extension to 2037, struck six years before the current deal ends. The new contract is set to be worth around €100m per season, placing it among the most lucrative in football.

Talks began soon after PSG’s first Champions League triumph at the end of 2024-25. President Nasser al-Khelaïfi pushed to reopen terms with Nike, the kit partner since 1989, on an agreement that currently runs to 2032.

The move follows a second successive European crown, secured in Budapest on 30 May against Arsenal, a 1-1 draw followed by a 4-3 win on penalties.

The partnership will also keep PSG as the only football team aligned with the Jordan brand, owned by Nike, for several seasons.

The collaboration has driven merchandising growth through in-demand lifestyle collections embraced by American entertainment and sports figures. Some shirts feature the Jordan Jumpman logo.

After dips following the exits of Lionel Messi and Neymar in 2023, and Kylian Mbappé in 2024, shirt sales have surged since the first European triumph.

Source: L'Équipe