Adidas to release ‘Spezial Collection’ next week amid Celtic fan unrest

In partnership with

The Celtic Star

·7. Oktober 2025

Adidas to release ‘Spezial Collection’ next week amid Celtic fan unrest

According to Footy Headlines adidas plan to release 2025 ‘Spezial Collections’ next week for three British sides – Newcastle United and Aston Villa from the Premier League and Celtic from the Scottish Premiership….

The release date is reported to be Thursday 16 October this matches the cryptic message posted on the giant screens at the game against Motherwell at Celtic Park on Sunday afternoon and similar messages were posted by both English sides as you can see below.

Footy Headlines states: The Adidas Spezial line, curated by Gary Aspden, is known for its deep dive into the brand’s archives, bringing back classic and terrace-inspired silhouettes with a premium finish.

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Building on the heritage-focused aesthetic of the Adidas Spezial line, we can expect each club’s collection to feature a range of premium lifestyle apparel. This will likely include a retro-inspired jersey, a track top/jacket, a hoodie, and other accessories.

A centre piece of each collection will almost certainly be a unique Adidas SPZL trainer, customised in each club’s iconic colours and featuring collaborative branding.

This move follows a similar, highly successful project from last year. In October 2024, Adidas released popular Spezial collections for Leeds United, Nottingham Forest, and Aberdeen. The new drop with Newcastle, Villa, and Celtic shows this is becoming an annual tradition for select Adidas clubs with a strong heritage and passionate fanbase.

Celtic supporters shows their support at full-time following the team’s victory in the Scottish Gas Scottish Cup Semi Final match between St Johnstone and Celtic at Hampden Park on April 20, 2025. (Photo by Ian MacNicol/Getty Images)

Celtic certainly does have a strong heritage, perhaps unrivalled by any of the clubs mentioned by Footy Headlines and there’s no denying that the Celtic fanbase is passionate, so on paper this is an attractive proposition for adidas and our club.

However there’s a real concern that this will not be as well received as would normally be the case as a result of the underwhelming outcome of last night’s meeting at Celtic Park which is hardly going to result in bringing the support back onside with the club.

🔥💣🇬🇧 Adidas to Release 2025 Spezial Collections for Newcastle, Aston Villa & Celtic - Launch Next Week:
– Dienstag, 7. Oktober 2025

Celtic in the Eighties and Willie Fernie – Putting on the Style both by David Potter. Photo The Celtic Star

Danny McGrain has signed the remaining batch of David Potter’s outstanding final book Celtic in the Eighties so hurry to get your signed copy!

Ordering is simple, just place your order for Celtic in the Eighties at celticstarbooks.com/shop and we’ll do the rest, ensuring your copy is signed by Danny PLUS you’ll also receive a complimentary Willie Fernie book dispatched by the next working day, whilst stocks last.

Danny McGrain signing copies of Celtic in the Eighties by David Potter. Photo: Celtic Star Books

Please note that stocks are now running very low indeed and the book will NOT be reprinted. Click on the image below to order. Also postage will only be charged on ONE book, not per item so if you are in Britain or the six counties you will pay £24.50 for both books – one side by Danny McGrain and that includes the postage costs for speedy delivery. As always the books are hardback and are of the highest quality.