BVB cash in: beer and bratwurst rake in millions | OneFootball

The Signal Iduna Park is not just a football stage but also a true money-making machine for Borussia Dortmund. Especially beer and bratwursts generate millions in revenue per season.

Borussia Dortmund is not only at the top of the Bundesliga in sports but also economically. Particularly in the Signal Iduna Park, the cash registers ring loudly – and not just because of ticket prices. Beer and bratwurst play a surprisingly large role in the revenue of the Black and Yellows.

With 81,365 seats, BVB has the largest stadium in Germany – and it shows. According to Sport Bild, the sale of food and drinks alone brings in around 18.2 million euros in a Bundesliga season. That corresponds to about one million euros per home game. In the Champions League, millions also flow through catering and ticket sales – however, in the DFB-Pokal, the revenue must be shared with the respective opponent.

But beer and bratwurst are only part of the black and yellow cash flow. According to Sport Bild, the total catering revenue last season amounted to about 50 million euros, including the rental of boxes. Even more lucrative are the TV rights and sponsorship premiums, which heavily depend on sporting success.

Beer, Bratwurst, and TV Money: The Success Recipe of BVB

In the 2023/24 season, BVB, for example, collected around 103 million euros from Champions League marketing – the year before it was even 120 million euros. With the new format of the premier class, up to 124 million euros in TV revenue could be possible in the future.

Sponsors also have success-dependent clauses in their contracts: For reaching the 2024 Champions League final, Dortmund received 8.2 million euros in bonus payments. A Bundesliga championship title would bring in another four million euros.

Merchandising also remains an important factor. After reaching the final the previous year, sales of fan merchandise rose to 48 million euros, of which around eleven million ended up as net profit for the club.

In summary, it shows: The economic success of BVB is closely tied to sporting performance. But even if things don't go well on the field – Borussia Dortmund can always rely on beer, bratwurst, and sold-out stands.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.