BVB DFB-Pokal shirt: Already a bestseller before the first match | OneFootball

Before the first Champions League match, the new BVB cup jersey is already a complete success. Fans will have to wait for restocks, as the first 25,000 units have sold out completely.

Borussia Dortmund is kicking off the Champions League season not only on the pitch, but also in style, with a real success story. The new BVB European Cup jersey is in such high demand among fans that it has already sold out completely before the first official match in the premier competition.

Marketing Managing Director Carsten Cramer told Ruhr Nachrichten: “We already thought that the cup jersey would be well received by the fans. But the overwhelming response and the fact that the jersey has already sold out at this early stage did surprise us a bit.”

Already, 25,000 player edition jerseys have been sold. In addition, there are also women’s and children’s editions, which are also in high demand. The price for the jersey is 100 euros.

The jersey will be worn exclusively in the Champions League and is a tribute to the legendary Dortmund shirt from the 1965/1966 season. Back then, BVB became the first German team to win the European Cup Winners’ Cup with a 2-1 victory over Liverpool FC in Glasgow. This piece of club history is now being revived in style.

Sold Out Before CL Start: BVB Cup Jersey Enthralls Fans

Visually, the jersey features a rich yellow, accented by classic black details on the sleeves and collar. The club crest on the chest is designed in a retro style, which apparently is especially popular with fans.

For everyone who missed out so far, Cramer announced more stock: “For the end of September, we have announced a restock of an initial 10,000 units of the cup jersey, and by the Christmas season, a further 15,000 units will be available at the price of 100 euros.”

The special jersey will be worn for the first time in an official match on September 16. That’s when Borussia Dortmund will face Juventus Turin in the Champions League. With this limited cup jersey, BVB is making a statement that tradition and modern fan engagement go perfectly together. At the same time, the club proves that it can score points off the pitch as well.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.