🤑 Inter and Milan: new San Siro to boost revenues, Real in sight? 🚀 | OneFootball

Recently, Inter and Milan have become the owners of San Siro. A necessary step that paves the way for a new era for the two Milanese clubs.

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For years, there has been debate over whether to restore the historic stadium or build a new one. Certainly, the thought of demolishing a stadium like the Meazza, the stage of some of the most epic matches remembered, brings a tear even to the most detached fan.

The issue, however, is economic. Modernizing San Siro - somewhat like what Real Madrid did with the Bernabeu - would have exorbitant costs, not to mention that it would force Inter and Milan to relocate for home games to a nearby, less capacious stadium for the duration of the work, reducing revenues by 50-70% during that period. Real, for instance, did it by "exploiting" Covid and - therefore - the impossibility of bringing fans to the stadium.

🤑 The Example of Juve, Atalanta, and Udinese

But how will revenues change for the two clubs once the work is completed? Calcio&Finanza provides an overview, making it clear why Inter and Milan have chosen to take this path. To do this, data on the revenues of various clubs from the last year in the old stadium and the first in the new one were used.

Among these are Juventus, Atalanta, and Udinese, but also Tottenham, Arsenal, and Real. The scenario is clear: in all cases, the increase was steep, even 171.3% for Juventus and 138.5% for Tottenham, certainly not the first club that comes to mind when thinking of the Premier League.

The results for the other two Italian clubs are also excellent, which, despite not having a fan base as large as the big clubs in the ranking, still increased their revenues by 77.9% and 60%.

🤝 Skyrocketing Revenues, But Thanks to What?

It is normal, then, to think that two historic clubs like Inter and Milan - among the most titled and followed in the world - could significantly increase their earnings. According to an estimate by Transfermarkt, the new facility will bring each club 180 million annually, compared to the 80 million (but combined for both) today.

But how does such a significant increase occur? The answer is linked to several factors. The naming rights - meaning the possibility of giving the facility the name of a sponsor - which in the ideas of Inter and Milan will bring between 25 and 30 million (much more than what happens in Turin with Juventus, which receives between 7 and 10 million from Allianz); the increase in the cost of subscriptions and tickets and everything related to the match-day experience; the possibility of using the facility for other events, even outside of football.

And for those who frown upon this, just consider that in 2023/24 Inter and Milan obtained an average of 40.96 and 36.35 euros per spectator respectively: Juventus 66.36, Real and PSG even 137.33 and 133.07 euros. A chasm, which then reflects on the club's accounts.

The future, in short, must pass through all this. In a country where investment in new facilities is four times less than Hungary and ten times less than France and England, the step taken by Inter and Milan is necessary. With all due respect to those who still believe in a romantic football where a stadium like San Siro would never be demolished.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.

📸 STEFANO RELLANDINI - AFP or licensors