Adidas snubs Inter and Cruzeiro, picks only Flamengo for global campaign | OneFootball

Image of Flamengo’s Arrascaeta appears alongside stars like Messi and Bellingham

Apparently, Flamengo is Adidas’ favorite in Brazil. That’s because the sportswear brand published an image featuring the new kits for the 2026/27 seasons. As a result, the Sacred Jersey is the country’s only representative alongside some European giants, such as Real Madrid (ESP). So, the brand chose to leave out the only other two Brazilian teams it sponsors, Cruzeiro and Internacional, from the campaign. The red-and-black representative is idol Arrascaeta, who appears alongside other stars such as Messi and Bellingham.

Which teams did Adidas use in the post?

“We’re back. New season, same love for the game,” says the caption of Adidas’ post, which tagged everyone involved. “Let’s go!!!!” commented Rubro-Negro’s official Instagram profile.

Why is the Adidas post only coming out in August?

While the domestic football season is halfway through, European clubs began their new campaign just a few days ago. La Liga, for example, kicked off its first round last Saturday (15).

Could other Brazilian teams partner with Adidas?

There is a rumor that Palmeiras and the German brand could sign a deal, since the São Paulo club’s contract with Puma expires in 2028. However, the rumors also point to concern from the green-and-white board about having the same company as Fla.

Since when have Flamengo and Adidas been partners?

Mengão and the sportswear supplier have already worked together twice in history. The first time was between 1980 and 1992, during the ‘Zico era.’ Then the partnership returned in May 2013 and continues to this day.

What is the author’s opinion on the matter?

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.