BaladAPP is Santos FC’s new sponsor | OneFootball

Part of the Ticketmaster group, BaladAPP is one of the largest companies in Brazil’s entertainment industry and will appear on Santos’ official kits for the next 12 months.

The brand’s arrival at Santos FC reinforces BaladAPP’s view that sports as entertainment are on the right path toward increasing value, technology, and innovation.

The partnership reinforces Peixe’s strategy of associating with companies that share the strength of the Santos brand and its connection with millions of fans in Brazil and around the world.

For president Marcelo Teixeira, BaladAPP’s arrival as a sponsor is, first and foremost, another demonstration of the strength and credibility of the Santos FC brand. “Without a doubt, the benefit will be mutual; BaladAPP is a benchmark in the market. And, given its expertise, it will certainly also provide great benefits to members and fans. For our club, which is going through a period of major transformation, this support is essential. Santos FC’s partnership with BaladAPP will certainly be long-lasting and highly successful.”

“This arrival represents exactly the kind of partnership we seek to build: relevant, innovative brands that see football as going beyond traditional exposure. Santos FC has passionate fans, a globally recognized brand, and enormous potential for connection and business generation. Our job is to turn these assets into increasingly relevant platforms for our partners, creating relationships that deliver value to brands, to the Club, and above all to the fans,” adds Caio Lacerda, Santos FC’s Marketing and Business Executive.

For both brands, the partnership symbolizes the coming together of innovation and tradition, bringing the BaladAPP brand to one of the most traditional shirts in world football. Communication and relationship-building initiatives will be carried out over the coming months to strengthen the bond between the brands.

“For us, it is a great honor to be sponsors of Santos, one of the most traditional teams in Brazilian football and the birthplace of historic talents such as King Pelé and Neymar, just to name a few. Now, BaladAPP joins Santos to further amplify the greatness of the club through this partnership,” highlights João Carlos, CEO of BaladAPP.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.