Barcelona choose three-time Grammy Award winner to feature on this season’s Clasico shirt | OneFootball

In a major development, Roger Saperas of RAC1 reports that American rapper Tyler, the Creator will be the artist featured on FC Barcelona’s shirt for the first El Clasico of the season against Real Madrid.

The biggest fixture in the Spanish football calendar is only a few weeks away as the Blaugrana prepare to host their bitter rivals on 25 October at the Spotify Camp Nou.

Tyler, the Creator the chosen one

And, barring any last-minute surprises, Tyler, the Creator will be the one featuring on Barcelona’s shirt for the Clasico.

In doing so, the 35-year-old American rapper will become the ninth artist to be featured by the Blaugrana on their shirt for a match against Real Madrid.

Tyler, the Creator, whose real name is Tyler Gregory Okonma, is a 35-year-old rapper, producer and fashion designer with more than 17.1 million Instagram followers.

He rose to prominence in the late 2000s as the leader and co-founder of Odd Future (OFWGKTA) and has won three Grammy Awards during his career.

View this post on Instagram A post shared by GOLF WANG (@golfwang)

Tyler, the Creator is also the founder of the streetwear brand GOLF WANG and its luxury line le FLEUR, having collaborated with major brands including Louis Vuitton, Converse and Lacoste.

As previously reported, Barcelona could feature the ‘GOLF’ logo, referring to GOLF WANG, on the special Clasico shirt.

Continuing the trend

The special Clasico shirt initiative has become a regular part of Barça’s biggest fixture since they entered into a partnership with Spotify as their main shirt sponsors.

The commercial project began with Drake in 2022, followed by Rosalia, The Rolling Stones, Karol G, Coldplay, Travis Scott, Ed Sheeran and most recently, Olivia Rodrigo.

Barcelona kit for El Clasico last season. (Picture credit: FC Barcelona official website)

In fact, the shirts featuring Olivia Rodrigo turned out to be the one that achieved the greatest sales success during the course of this partnership.

Barcelona in a commanding position

With the Clasico a little over three weeks away, Barcelona find themselves in a commanding position compared to their bitter rivals Real Madrid.

Indeed, the Blaugrana are comfortably seated at the top of the La Liga table, having won each of their seven games, in which they have scored 31 goals.

Real Madrid, on the other hand, find themselves in the fourth place, six points behind the reigning champions, having dropped points against Real Betis and Atletico Madrid.