Bayern Munich’s 250-million deal: Interesting detail about the buyer revealed | OneFootball

FC Bayern is set to sell five percent of its public company for around 250 million euros. It has now been revealed that the previous sponsor, Viessmann, is not behind the investment.

FC Bayern’s planned mega-deal is taking on increasingly concrete form. As reported by tz and Münchner Merkur, the remaining five percent of FC Bayern München AG—which had not yet been sold—is set to go to Viessmann for around 250 million euros. According to information from BILD, however, there is one crucial detail.

According to this information, it is not Viessmann Climate Solutions that is becoming a new shareholder in the German record champion. This company has been a sponsorship partner of the Munich club for years and only recently, in February 2026, extended its partnership with FC Bayern ahead of schedule through 2029.

Instead, Max Viessmann is set to personally acquire the 5 percent stake through the Viessmann Generations Group, the Munich-based investment company owned by the entrepreneurial family. This would mean the buyer would be legally distinct from the club’s current sponsorship partner.

Max Viessmann is a big Bayern fan

Max Viessmann is by no means a stranger to FC Bayern. According to BILD, the entrepreneur is considered a huge Bayern fan and has served on the advisory board of FC Bayern e.V. since the spring of 2026. However, the connection between the two sides goes back much further.

The business partnership with Viessmann began as early as 2018. Since the 2021–22 season, Viessmann has also been supporting FC Bayern’s women’s team. Now, the relationship is set to be taken to a new level through Viessmann’s entry as a shareholder.

The economic development of the entrepreneurial family also plays a role in this new investment. In 2023, the HVAC division Viessmann Climate Solutions was sold to the U.S. corporation Carrier Global for approximately twelve billion euros. Since then, Max Viessmann has been investing a portion of the capital through the Viessmann Generations Group in various holdings and long-term investments. FC Bayern is set to be included in these investments going forward.

According to information from BILD, President Herbert Hainer and Honorary President Uli Hoeneß have led the discussions with Viessmann. The negotiations are reportedly not yet fully concluded, though only details remain to be worked out. The key terms are said to have already been agreed upon.

Because the shares being sold belong to FC Bayern e.V., the AG’s supervisory board does not need to approve the deal. The three-member executive committee led by Hainer, along with Vice Presidents Dieter Mayer and Walter Mennekes, is responsible for the decision. A simple majority is sufficient for approval. The deal is expected to be finalized by the time of the annual general meeting in late November.

A windfall for FC Bayern

For Viessmann, the investment is likely to be attractive not only because of his personal connection to the club. The value of the Bayern shares has increased massively in recent years. The reported 250 million euros for five percent corresponds, mathematically, to a valuation of FC Bayern München AG at around five billion euros.

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By way of comparison: When Allianz acquired an 8.33 percent stake for 110 million euros in 2014, the AG was valued at around 1.32 billion euros. Under the new deal, one percent of the shares would be worth around 50 million euros.

For FC Bayern, this investment also means gaining another financially strong strategic partner alongside Adidas, Audi, and Allianz. FC Bayern e.V. would continue to hold 70 percent of the AG and thus remain the clear majority shareholder.

The approximately 250 million euros are not intended to be spent directly on new star players. Rather, the additional capital will provide the club with greater financial flexibility in the long term. For Max Viessmann, on the other hand, this investment would be more than just a typical investment: as a new shareholder, he would also gain additional influence within FC Bayern.