Behind the athlete, João Costa reveals the man, habits and principles | OneFootball

João Costa is widely recognized for what he has done as a footballer, but there is also a personal side, less exposed to the public, that has helped support the athlete’s career. Until now, this reserved nature was far from known, but that is about to change, as the FC Porto goalkeeper has decided to launch a content series on social media to show this more private side.

Called ‘Infinita L2nha da M4ta’, the project will soon begin to take shape on the player’s official pages, where he intends to share first-hand stories capable of offering deeper insight into the habits and values that have guided his life on and off the pitch.

The initiative, launched following a challenge from the agency ‘SoccerSoul’, which represents the goalkeeper, will also help strengthen the João Costa brand among a wider audience, with the hope that it may also inspire younger generations.

“Life is a unique journey. In the end, it will not be the days that remain in memory, but the stories we built, the lives we touched, the impact we created in the lives of others, and the legacies we chose to leave for everyone,” João Costa said in the project’s presentation video.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.