Corinthians announce tech partnership for Fiel Torcedor scheme

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Central do Timão

·28 February 2026

Corinthians announce tech partnership for Fiel Torcedor scheme

By Fabio Luigi / Central do Timão Editorial Team

On the afternoon of last Friday (27th), Corinthians announced on its official website a partnership with Somos Young, a technology company, for the Fiel Torcedor program. The aim is to seek modernization, as well as faster and more efficient service compared to what currently exists, in order to improve the relationship with its fans.

According to the club's statement, the agreement with the company was finalized after “a structured process of technical evaluation and competition.” The company comes to Corinthians to implement a customer service methodology based on artificial intelligence, having already worked with teams such as Cruzeiro, Vasco, Sport, Vitória, and Bahia.

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Photo: Corinthians/Disclosure

Also according to the statement, the technology enables the automation of operational processes and the elimination of service queues—a feat that occurred within about 30 days at other clubs. On Corinthians' official website, president Osmar Stabile celebrated the partnership, highlighting the need to improve service for Fiel Torcedor.

“Hiring Somos Young is part of a strategic movement for the continuous modernization of the Fiel Torcedor program, especially in the area of customer service and fan relations, one of the critical points we identified. We needed modern technology capable of scaling service with Artificial Intelligence, but without losing the humanized aspect that the relationship with the fan requires. Moreover, we chose a solution already tested and validated in the football market, with relevant cases in other clubs, which gives us confidence in its implementation.”

The executive further added: “We have structured a responsible and flexible hiring model, ensuring total freedom for the club. Replacing the previous tools also generated considerable monthly savings, significantly reducing costs while raising the technological level of the operation. It is a decision that combines financial efficiency, digital modernization, and concrete improvement in our fan’s experience,” he said.

Finally, the founder of Somos Young, Henrique Borges, stated: “We are very honored to have been chosen by Corinthians after so many months of competition. It is a huge responsibility to work for more than 40 million passionate fans, and in just a few weeks, the Fiel Torcida will notice a consistent change in the way the club interacts with them.”

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