Fatal Model’s Flamengo sponsorship: insiders see a marketing ploy

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Coluna do Fla

·27 September 2026

Fatal Model’s Flamengo sponsorship: insiders see a marketing ploy

What is Flamengo’s position regarding Fatal Model’s proposal to become the club’s main sponsor?

Fatal Model emerged this Sunday (27) as a possible replacement for Betano as Flamengo’s main sponsor. However, behind the scenes at the Rubro-Negro, the club’s view is that the company’s appearance is nothing more than a marketing move.

According to reporting by Mônica Alves of Coluna do Fla, Flamengo did not receive any kind of official proposal from Fatal Model this Sunday (27). As a result, the matter is being treated behind the scenes at the club as a market opportunity for the company to gain visibility for its brand in the Brazilian football scene.

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How did the information about Fatal Model becoming Flamengo’s new main sponsor come about?

This Sunday (27), Fatal Model’s name appeared in sports news reports. That is because, amid uncertainty over the future of sports betting in Brazil, the company said it had made a proposal worth more than R$100 million to Flamengo to become the club’s main sponsor for one year.

In addition to Flamengo, the company’s idea was to expand its name in the football scene and, with that, it also made a multimillion proposal to Corinthians. Thus, while the Rubro-Negro has already taken a position on the matter, the São Paulo club has not yet commented.

What happened with Betano, Flamengo’s main sponsor?

Betano has been Flamengo’s main sponsor since the 2025 season, with figures around R$200 million per year. However, because of the provisional measure suspending sports betting in Brazil, the future of the Rubro-Negro with the brand is uncertain.

At the moment, clubs are looking for alternatives to understand what the Federal Government is thinking in terms of solutions for this season. Therefore, the tendency is for the teams to hold a meeting with those responsible for this issue to discuss the matter.

What is Flamengo’s next match?

While the club considers solutions related to sponsors, the squad remains focused on the upcoming commitments of the season. The Rubro-Negro will return to the field only on October 8 (Thursday) to face Santos in the Brasileirão.

In short, the ball starts rolling at 7:30 p.m. (Brasília time) at Vila Belmiro Stadium. As usual, Coluna do Fla TV will cover the details of the clash on YouTube, as well as on its website and social media. Finally, Premiere (pay-per-view) will broadcast the match.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.