H2BET settles 97% of customer complaints and wins Reclame Aqui trophy | OneFootball

H2bet, the online betting platform of Grupo H2, received the Best Companies for Consumers trophy at the 2026 Reclame AQUI Awards, in the Sportsbooks category. The recognition is based on consumers’ own evaluation of the quality of service provided by the company.

Reclame AQUI is the country’s leading reputation and customer service platform and one of the most consulted sources by Brazilians before deciding on a purchase. The award recognizes the companies best rated by consumers throughout the period analyzed.

H2bet’s performance exceeded all the criteria required by the award: in addition to resolving 97% of the problems reported by customers, the company responded to 96.4% of the complaints registered, received an average service rating of 8.5, and had 84.4% of consumers say they would do business with the brand again — even after a complaint.

For Grupo H2, the recognition validates a choice that has accompanied the company since its origin: treating customer service as a central part of the business.

“Customer service is one of the pillars of the H2 brand. Brazilians value being well served — that’s cultural — and bettors are no different. Providing quality service to those who choose our platform is a responsibility of the company,” says Ueltom Lima, CEO of Grupo H2.

The betting market is still new in Brazil, but H2’s history goes back decades: the group began its journey in poker. “Grupo H2 has understood bettors for 20 years. The public is still maturing its relationship with this market, and taking good care of those who bet is part of our role in this evolution,” says Ueltom.

In practice, H2bet’s customer service operation runs continuously, with teams dedicated to direct human contact with customers and technology support to speed up the identification and resolution of demands.

“We are very happy because of the importance Reclame AQUI has in Brazilians’ purchasing decisions. It is an award that values a team that works 24 hours a day to serve H2 customers,” the CEO adds.

This importance is reflected in the platform’s own numbers. Reclame AQUI records around 40 million monthly sessions and, according to a survey conducted by the company in 2026, for 79% of consumers the information found on the site carries significant or decisive weight in choosing where to buy. Most visits are not from people filing complaints, but from those researching a brand’s reputation before closing a deal.

In addition to the trophy, H2bet holds the RA1000 seal, Reclame AQUI’s highest reputation rating. To earn it, the company must simultaneously maintain the platform’s five excellence indicators — and the seal is automatically lost if any of them drops. Each month, only a few dozen companies, among the more than 900,000 on the platform, achieve this rating. H2bet currently holds a 9.1 rating on Reclame AQUI.

About Grupo H2

Founded two decades ago and born in poker, Grupo H2 operates in the betting, gaming, and entertainment segments. The group maintains physical poker venues in São Paulo, Curitiba, and Campinas, in addition to operating an online poker platform. H2bet, the group’s online betting platform, is the main sponsor of Atlético and the BSOP, the Brazilian Series of Poker, and has Marcelo M12, a five-time Champions League winner, as its ambassador. The brand leads the performance ranking on Google and Meta.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.