How much is Palmeiras' shirt worth without Sportingbet? Find out | OneFootball

Palmeiras’ shirt has entered a new phase of uncertainty after the Provisional Measure that restricts betting companies in Brazil. Sportingbet still has a valid contract, but the club and the company are discussing the effects of the new legislation.

RTI Esporte Agency has learned that Sportingbet pays Palmeiras a fixed R$ 100 million per season, a figure that can reach around R$ 170 million with bonuses. The contract, signed in 2025 for three years, provides for the brand to appear in the master sponsor space on the shirt.

How much is the shirt worth without Sportingbet?

The club’s board has already reported that it has surpassed R$ 300 million per year in revenue when considering sponsorship deals, commercial properties, fixed and variable amounts, and the supply of sportswear.

The calculation does not take into account only the brands displayed on the shirt. Without Sportingbet, the main contracts remain. Cimed pays a fixed R$ 20 million per year, which can reach R$ 57 million through 2027 with the variable terms of the agreement.

The company occupies the shoulder blade area on the men’s, women’s, and youth team kits. Sil Fios e Cabos Elétricos invests R$ 11 million per year, in addition to undisclosed bonuses, with its brand on the sleeves. Uniasselvi pays R$ 8 million annually for the property on the front of the shorts.

D’Itália Panelas pays a fixed R$ 4 million per season, which can reach R$ 6 million with bonuses. Leapmotor, meanwhile, brings in R$ 20 million per year, plus another R$ 10 million in bonuses, under a two-season contract.

The calculation without the master sponsor

Adding up the known fixed amounts from Cimed, Sil, Uniasselvi, D’Italia, and Leapmotor, Palmeiras keeps approximately R$ 63 million per season in commercial contracts tied to uniform properties, excluding Sportingbet.

If the maximum disclosed bonuses for these brands are considered, the potential is higher. Cimed can add variable amounts, Leapmotor has up to R$ 10 million extra, and D’Italia can reach R$ 6 million. Sil also has undisclosed bonuses.

This calculation does not represent the shirt’s total value. Palmeiras still has commercial spaces available and is negotiating new deals, with the goal of increasing commercial revenue beyond the R$ 300 million already reached.

Puma falls into a different category

Puma also needs to be treated separately. The contract with the sportswear supplier represents around R$ 50 million annually between fixed and variable amounts, but it is not a conventional sponsorship.

The partnership involves compensation tied to product sales and other commercial conditions. Therefore, putting the R$ 50 million directly into the total for sponsors who would replace Sportingbet would distort the comparison.

The same applies to the club’s other institutional partnerships. Therefore, considering only the commercial contracts related to uniform properties, Palmeiras already has a base of approximately R$ 63 million per year without Sportingbet, before bonuses.

The size of the loss

The problem lies in the difference between this base and the master contract. Sportingbet represents a fixed R$ 100 million per year. If all targets were met, the amount could reach approximately R$ 170 million.

This means that the departure of the online betting company would not make Palmeiras’ shirt cease to be an asset worth hundreds of millions of reais, but it would remove precisely the most valuable property from the club’s uniform.

The Bets Provisional Measure makes replacing it even more complicated. The measure determined the prohibition of the operation, offering, and advertising of fixed-odds betting, and the sector’s advertising contracts became directly affected.

Existing campaigns and sponsorships have a transition period until October 5, according to information released about the measure. Therefore, it is not correct to say that the São Paulo club has already lost R$ 100 million.

The contract with Sportingbet remains in force, while the club and the company discuss the effects of the new reality. If there is a departure, Palmeiras would keep around R$ 63 million annually in its other contracts, in addition to Puma and new spaces still available.

The major commercial battle, then, now revolves around the space currently worth a fixed R$ 100 million per season. It is this part of the shirt that will determine how much Palmeiras can recover if Sportingbet definitively leaves the uniform.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.