Juventus board shake-up: Comolli CEO, Chiellini joins, president hunt | OneFootball

Juventus is preparing for a monumental change in its governance. After complicated years marked by sporting difficulties, legal proceedings, and continuous internal upheavals, John Elkann – through Exor – has decided to initiate a new phase with figures more connected to the world of football and a renewed corporate structure.

Juventus, leadership revolution: Comolli as CEO, Chiellini on the Board, and casting for the president

The first step of the transformation was already laid in the summer with the arrival of Damien Comolli, former president of Toulouse, who personally managed the summer market. In November, he will officially assume the role of CEO with full managerial powers, a role previously held by Maurizio Scanavino.

The future of the latter remains unclear: a return to Gedi (a publishing group controlled by Exor) is not excluded, or the possibility of coexisting with Comolli, albeit with well-defined areas.

The new Board: Giorgio Chiellini joins

The Board of Directors will expand from 5 to 11 members and will see the entry of Giorgio Chiellini, former Juventus captain, becoming increasingly central to the club's project.

Chiellini will not just be an institutional face but could also take on federal roles and, in the future, a vice-presidential role with operational functions, in the style of Pavel Nedved. A rapid rise that demonstrates the ownership's desire to rely on figures strongly identified with the club's history.

The presidency issue: Del Piero and Platini among the names

The position of Gianluca Ferrero, the current president, is not secure. Despite maintaining the trust of the ownership, Elkann is reportedly considering a profile with greater international weight.

According to rumors, the candidates include two icons of world football: Alessandro Del Piero and Michel Platini. Both would represent a choice with high media and identity impact, but an alternative, more institutional and less "on-field" path is not excluded, as happened in the past with Jean Claude Blanc.

Financial sustainability as a strategic goal

Beyond the names, Elkann's priority is clear: to make Juventus self-sustainable. Over the last 14 years, Exor has invested around 700 million euros in the club. Now the goal is to consolidate the accounts, reducing losses and aiming for a more balanced managerial approach.

The 2024/25 budget, which will be approved by the new Board, is expected to be less burdensome compared to the previous season's deficit of -199 million.

Darren Burgess new Director of Performance

The revolution not only concerns the managerial area but also the technical one. Juventus has officially announced the arrival of Darren Burgess as Director of Performance.

The Australian executive boasts over 25 years of international experience between football and American football and is considered one of the world's leading experts in performance management.

He will work closely with Comolli, Chiellini, François Modesto, and coach Igor Tudor, aiming to raise the level of athletic preparation and the well-being of players in all categories.

A Juve looking to the future

The new Juventus course marks an important transition: from the post-Calciopoli and post-judicial inquiry emergency management to a more modern and international structure. However, the challenge remains twofold: ensuring economic sustainability and bringing Juventus back to the top of Italian and European football.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇮🇹 here.