Low turnout likely for Corinthians Women at Itaquera’s Majestoso

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Central do Timão

·3 December 2025

Low turnout likely for Corinthians Women at Itaquera’s Majestoso

By Daniel Keppler / Central do Timão Editorial Team

Corinthians is racing against time to prevent this Thursday's match (4th), at 9:30 PM (Brasília time), against São Paulo, in the return leg of the Women's Paulista Championship semifinal, from becoming one of the lowest-attended games in the history of the sport, considering only the matches held at Neo Química Arena. The Majestoso will determine one of the finalists of the state championship, and the Brabas play for a draw after winning the first leg 2-1.

Central do Timão found that, as of the morning of this Wednesday (3rd), about 34 hours before the match in Itaquera, only 5,820 tickets had been sold for the game, generating a partial gross revenue of R$ 155,000 for the club's coffers. This situation contrasts sharply with the recent women's attendance at the stadium, considered a stronghold for the Corinthians women, who have never lost there, with 26 wins and two draws in 28 games.

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Photo: Disclosure/Neo Química Arena

Of these matches, 20 had ticket sales – the exceptions are the first eight games at the stadium, where two had free entry and six were held behind closed doors due to the COVID-19 pandemic. Only three of these 20 games sold fewer than 10,000 tickets, with the lowest record noted on November 16, 2022, when the paying audience for the 1-0 victory over Santos in the Paulista was 8,719 spectators – a number 50% higher than the sales partial for this Thursday.

This match, however, took place in the first phase of that state championship, unlike the upcoming Brabas' commitment, which is a decisive match in the tournament's semifinal. If we consider only the knockout games of the Paulista held in Itaquera with ticket sales, the lowest recorded attendance was on November 12, 2023, when the 8-0 victory against Palmeiras in the semifinal had a paying audience of 24,100 Corinthians fans – 314% more than the partial for this Thursday.

The very low ticket sales for the Women's Majestoso may be partly linked to the lack of promotion of the match on Corinthians' main social media channels. While the profile dedicated to the sport has been promoting sales since they opened last Thursday (27th), the larger institutional profile managed by the club has systematically ignored the match.

An analysis of the @Corinthians profile on X (formerly Twitter) showed 114 posts since the announcement of ticket sales began six days ago. Of these, 74 were related to men's football, with 30 concerning the real-time coverage of the match against Botafogo on Sunday (30th). Another 18 were related to futsal, which is having a good season, competing in two finals.

Of the remaining 22 posts, nine were related to the club's commercial partners, five were celebratory or linked to cultural actions, and another five were related to basketball. Only three focused on women's football – and of these, one promoted the Majestoso, providing the link to purchase tickets for the match. This post was published on Sunday (30th), three days ago.

The neglect becomes even more evident when analyzing the mobilization made by the club's communication for the Brasileirão final in September against Cruzeiro. Between the 9th and 13th of that month, the club made eight posts exclusively dedicated to ticket sales for the game in Itaquera. The effort included videos with personalities like singer MC Hariel and skateboarder Rayssa Leal, as well as male team players like Romero and Yuri Alberto, and the use of the hashtag #InvasãoPelasBrabas throughout the real-time coverage of the match against Athletico-PR in the Copa do Brasil quarterfinals.

The result of the campaign was a paying audience of 40,727 Corinthians fans for the match, which marked the Brabas' seventh national championship win, breaking the national revenue record for the sport: R$ 1.2 million in gross values, yielding R$ 567,000 net to the Corinthians' coffers. For this Thursday, the trend is that the Neo Química Arena will operate at a loss unless sales drastically improve in the hours leading up to the Majestoso.

Check out the list of lowest-paying audiences for Corinthians Women's matches at Neo Química Arena:

8,719 paying – Corinthians 1 x 0 Santos, on 11/16/2022 (Paulistão)8,765 paying – Corinthians 2 x 0 Ferroviária, on 02/15/2024 (Supercopa do Brasil)9,183 paying – Corinthians 2 x 1 Internacional, on 02/09/2023 (Supercopa do Brasil)10,190 paying – Corinthians 0 x 0 Ferroviária, on 04/22/2024 (Brasileirão)11,830 paying – Corinthians 3 x 0 Internacional, on 03/29/2024 (Brasileirão)12,222 paying – Corinthians 3 x 2 São Paulo, on 05/12/2024 (Brasileirão)13,890 paying – Corinthians 3 x 0 Palmeiras, on 02/06/2022 (Supercopa do Brasil)

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