Manchester City Women launch “Love This City” Collection designed by AFTA Studios | OneFootball

Manchester City Women launch “Love This City” Collection designed by AFTA Studios | OneFootball

In partnership with

Yahoo sports
Icon: Manchester City Women

Manchester City Women

·14 November 2025

Manchester City Women launch “Love This City” Collection designed by AFTA Studios

Article image:Manchester City Women launch “Love This City” Collection designed by AFTA Studios

Manchester City Women has today announced the launch of a new retail collection designed by AFTA Studios.

AFTA Studios are a women-founded and led creative studio focused on women’s football, creating authentic work that celebrates the players, fans, and culture of the game, driven by creativity, inclusivity, and a shared passion to make a meaningful difference.


OneFootball Videos


The product range includes an exclusive graphic across a range of products, that showcases Vivianne Miedema, Yui Hasegawa, Khadija “Bunny” Shaw, Alex Greenwood, Lauren Hemp, and Kerstin Casparij with the Clubs “Love this City” slogan.

Vivianne Miedema said: “My favourite part of the design is that we’re on it – together – with ‘Love This City.’ It’s really special to see us all represented.

“It’s important for the growth and visibility of women’s football. For the young girls growing up, this is what they want to wear – something that feels like it belongs to the team and to City.”

Lauren Hemp also commented: “It’s so important to have women’s merch like this – not just for the players, but for the fans too. It’s great to see the women’s team getting the recognition we deserve, and to have something so personal to us. I absolutely would buy it – it’s such a nice way to celebrate women in sport and show pride in City.”

In addition, Laura Wienroither highlighted the collection’s lifestyle appeal: “I love the colour and the ‘Love This City’ design – it really represents us. This range feels different from other football merch; it’s more lifestyle focused. Cosy, warm, something I’d actually wear day-to-day – and perfect for winter.”

All items will be available in store, with an additional City blue colourway of the ‘Love This City Tee’ available exclusively online.

Article image:Manchester City Women launch “Love This City” Collection designed by AFTA Studios
Article image:Manchester City Women launch “Love This City” Collection designed by AFTA Studios
View publisher imprint