Mega Deal in Jeopardy? New Details on Viessmann’s Investment in Bayern | OneFootball

Recently, reports of a potential mega-deal involving FC Bayern caused quite a stir. Viessmann is said to be prepared to acquire the last available five percent stake in FC Bayern München AG for 250 million euros. However, a new report now contradicts the claim that the deal has already taken concrete shape.

On Thursday, the Münchner Merkur and the tz reported that FC Bayern is planning to sell 5 percent of its shares in the AG to the Viessmann Generations Group. The purchase price mentioned was a hefty 250 million euros.

According to information from the Abendzeitung München, however, the situation is nowhere near that advanced. The report states that there are currently no concrete negotiations between FC Bayern and Viessmann regarding Viessmann becoming a shareholder.

It therefore remains to be seen for now whether the family-owned company from Hesse will indeed become the Munich club’s fourth external shareholder.

Viessmann has long had close ties to Bayern

Nevertheless, the scenario does not seem entirely far-fetched. Viessmann has been a sponsor of the German record champion since 2018. Just last February, the partnership was extended through 2029.

Added to this is Max Viessmann’s personal connection. The CEO of the Viessmann Generations Group has served on FC Bayern’s advisory board since 2025 and is expected to support the club there through his international network, among other things.

The financial resources would also be available in principle. In 2023, Viessmann sold its HVAC division to the U.S. corporation Carrier for approximately twelve billion euros.

Bayern still has five percent of its shares available for sale.

In principle, another shareholder could be brought on board. FC Bayern currently holds a 75.01 percent stake in its soccer public limited company. Adidas, Audi, and Allianz each own 8.33 percent. According to the bylaws, the parent club must retain at least 70 percent.

This means the Munich-based club could still sell around five percent.

However, CEO Jan-Christian Dreesen had already made it clear that, in the event of a potential sale, the amount of the offer alone would not be the deciding factor. If it came down to it, Bayern would be looking for a strategic partner that aligns with the club and its values.

Given their long-standing collaboration, Viessmann would, in principle, fit this profile. However, according to the latest information from the Abendzeitung, there is no indication of a 250-million-euro deal having already been negotiated.

The key question, therefore, is not so much whether Viessmann is a potential candidate to become a new Bayern shareholder. Rather, it remains to be seen whether and when this close partnership will actually lead to concrete negotiations regarding the last five percent of shares still available.