Official: BVB seal lucrative multi-million deal | OneFootball

What has been hinted at in recent days is now official: REWE is extending its partnership with Borussia Dortmund and becoming a Champion Partner.

Borussia Dortmund and REWE have further expanded their long-standing partnership and extended the contract for another five years. Starting from the 2025/26 season, REWE will be particularly visible as a Champion Partner: The logo of the food corporation will be seen on the training clothing of the professionals, the U23 and all youth teams.

The collaboration between BVB and REWE has been in place since 2009. In addition to the jersey presence in the women's team, fans continue to benefit from the REWE family block in the SIGNAL IDUNA PARK, which offers attractive ticket deals and participation actions. In addition, REWE will act as a food partner in the future and supply, among other things, the stadium bratwurst and other products for events and catering.

BVB Managing Director Carsten Cramer emphasized: "We are pleased that REWE has progressively increased their already very sustainable BVB commitment over the past years - this shows the trust of both sides and the conviction that goals can not only be formulated through this alliance, but also achieved. Here, two positively charged brands meet, which are performance-oriented, dynamic and close to people, because they play a role in the everyday life of countless families and have a sense for the importance of the home factor."

Champion Partner: REWE expands commitment to BVB

REWE CEO Hanno Rieger explained: "For 16 years we have been a strong partner of Borussia Dortmund - and that out of full conviction. The joint partnership stands for cohesion, passion and commitment, even beyond football. It has been part of our REWE history here in Dortmund for many years and we are proud to continue our joint path with Borussia."

Peter Maly, board member of the REWE Group, added: "Through our commitment, we are continuously expanding our presence in the Bundesliga and look forward to supporting and accompanying the development of Borussia Dortmund in the coming years at a crucial point."

According to media reports, the five-year deal is expected to bring in a total of around 15 million euros for BVB, of which about six million euros are intended solely for the sponsorship of the training clothing.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.