PSG's big marketing coup in New York!

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Parisfans.fr

·12 June 2026

PSG's big marketing coup in New York!

As in several other major cities, including London and Los Angeles, Paris Saint-Germain will be setting up in New York for several days as part of its “Ici C’est Paris – La Maison” program. PSG has announced a pop-up opening from June 17 to 21.

Le Paris Saint-Germain dévoile la programmation d’Ici C'est Paris – La Maison, New York, dernière étape internationale de la saison. 🇺🇸 Après Los Angeles, le Paris Saint-Germain donne rendez-vous à Union Square, du 17 au 21 juin et ouvre les portes d’« Ici C’est Paris – La
– Thursday, 11 June 2026

“After Los Angeles, Paris Saint-Germain is inviting fans to Union Square from June 17 to 21 and opening the doors to ‘Ici C’est Paris – La Maison New York,’ a temporary living space where sport, culture, gastronomy, music, innovation, and well-being come together in the heart of Manhattan.”

It is a major boost for the club’s image and development to be able to establish itself in the heart of such a city. It is an experience for supporters that strengthens their bond with the club, and it is also a potential discovery for others. Not to mention the direct revenue generated. It is further confirmation that PSG is establishing itself as a major global sports brand.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇫🇷 here.

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PSG's big marketing coup in New York! | OneFootball

PSG's big marketing coup in New York!

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