Real Madrid attract a flood of corporate interest after the NFL spectacle at Santiago Bernabeu | OneFootball

Real Madrid have once again found themselves at the centre of global attention, and this time it goes far beyond football. 

A recent report from Defensa Central claims that the club has been overwhelmed with interest from companies eager to secure a connection with the institution. 

As the report notes, several major brands reached out in the last few hours alone, hoping to benefit from the visibility offered by the newly transformed Santiago Bernabeu.

The outlet explains that “dozens of inquiries, expressions of interest, and communications from various companies seeking some kind of relationship with them and, consequently, some visibility at the Bernabeu” have already been received. 

These companies, many of them global giants, understand that associating their image with Real Madrid’s iconic stadium brings enormous commercial value.

Success of Real Madrid and Florentino Perez

The surge in attention follows the spectacular NFL showcase hosted at the Bernabeu on Sunday. 

Real Madrid have received multiple inquiries. (Photo by Florencia Tan Jun/Getty Images)

The event produced an enormous wave of global promotion for the stadium, and the club believes this type of international exposure is only the beginning.

As such, leadership figures are convinced that their evolving corporate model will strengthen the institution even more in the coming years. 

Notably, this progress has been driven by none other than Florentino Perez. The club’s revenue has expanded dramatically with his guidance, although the next step is to ensure profits grow at the same pace. 

For what it is worth, La Liga president Javier Tebas has dismissed the scale and value of the Bernabeu project, but the club remains unfazed. 

Noise-management issues will be resolved by early 2026, opening the door for a full slate of major concerts featuring the world’s biggest artists, which would rope in more revenue.