Santos FC, Approve and Gabriel Barbosa launch 100-goal shirts | OneFootball

Santos FC has entered into a strategic licensing agreement with Approve, a Brazilian streetwear and urban culture brand, launching a shirt collection to celebrate the historic milestone of Gabriel Barbosa’s 100th goal. As the start of this partnership, the brands have joined forces to launch two limited-edition shirts, with 100 pieces of each to be sold, along with special items for buyers. In addition to these two, a third shirt will also be sold with no stock limit. All of them are already available for online pre-sale. To purchase them, visit Approve’s website.

“We are very happy and excited about this strategic partnership with Approve and about the result achieved, in such a short period of time, in developing this collaboration. It reflects work carried out mainly by the licensing department, seeking products and services that add value to our brand and position Santos FC strategically. All parties took part in the creative process, including the player, and we arrived at a very positive result. May this be the beginning of a long-lasting partnership, focused on the best experience and the best products for Santos supporters,” highlighted Caio Lacerda, Santos FC’s Marketing and Business Executive.

“This project was born from a very strong meeting point between history, identity, and culture. Gabigol has a very remarkable relationship with Santos, and our intention was to turn that connection into something beyond a simple collaboration. We created a piece with commemorative value, designed as a collector’s item, respecting the Club’s history and his journey. For Approve, this type of project represents exactly what we believe in: using fashion as a way to tell stories that truly have meaning for people,” commented José Parra, founder of Approve.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.