Sector x Inter: the exclusive event at the heart of Milano Fashion Week | OneFootball

This year, the Milano Fashion Week had a black and blue tinge thanks to "Sector x Inter”, a project that united sport and urban lifestyle to present the collection of watches dedicated to the Nerazzurri. From 22 to 29 September, Sector No Limits transformed the newsstand on Corso Venezia 51 into a brand new pop up Store celebrating Sector No Limits becoming FC Internazionale Milano's Official Timekeeper from the beginning of the 2025/26 season. It's a partnership based on determination, passion and dreams that know no limits.

Even on a long journey, you eventually reach your destination. A moment marked not only by minutes, but by emotions, with Inter coming together with a brand that has always embodied challenge and adrenaline.

One of the most anticipated points of the week was the “Fashion Pre-Match”, an exclusive event that took place on Friday 26 September. The evening brought the unique pre-match energy to the heart of the city. With Inter’s Chief Revenue Officer Giorgio Ricci in attendance, it mixed sporting spirit and lively vibes with a DJ set, VIP guests, as well as talents and celebrities from Milano, giving rise to a unique experience.

A setting in which a new vision of communication was formed: the newsstand, a historic symbol of the city, which transformed into an experience where the consumer took centre stage. It was no longer just a salespoint, but a real urban hub, able to combine classic communication with experiential marketing, opening doors to a new way of seeing the city and its sights: a shared heartbeat, a time that never stops, a lifestyle that celebrates the courage to dare. The futures belongs to those who live without limits.