Sunderland set out £200m turnover and summer investment programme to fans | OneFootball

Sunderland executives used a mid-May Supporters’ Collective meeting to outline rapid commercial growth and upcoming infrastructure spending. According to Sunderland Echo, the club now has a £200m turnover with global reach, compared with £44m within a 30-mile radius, and the owners are preparing a significant investment programme.

The update followed a superb first season back in the Premier League, with Regis Le Bris steering a seventh-place finish and Europa League qualification. Recent structural changes were framed as strategic rather than reactive, with football and business operations to be prudently scaled this summer to compete in a wider market while maintaining community ties.

The owners, including Kyril Louis-Dreyfus and Juan Sartori, will deliver a significant investment programme this summer, in conjunction with Delaware.

Hospitality boxes are being refitted and 30-year-old areas refurbished. Fan upgrades include expanded safe standing, new entrance wow-factor features and significant academy investment, while LED systems will improve both revenue and the fan experience.

Interim CEO Tom Burwell and director of football Florent Ghisolfi attended alongside Paul Kingsmore, Georgi Rusev, Steve Wood, Emily Jewitt and Chris Waters. The Branch Liaison Council, Red and White Army, the Senior Supporters Association and individual fans were also present.

Source: Sunderland Echo