Sunderland unveil three-tier membership for 2026/27, pricing and perks explained | OneFootball

Sunderland have unveiled a three-tier membership for 2026/27, offering extra benefits such as ticket ballots and expanded content around their first European campaign in over 50 years.

According to Sunderland Echo, prices run from £20 to £48 and sales open at 10am on Tuesday 14 July. Fans who join before 8pm on Thursday receive £10 off the club’s pre-season streaming package.

Season Ticket Plus, aimed at existing season card holders, costs £20 and provides full content access, extra member offers and an away ticket ballot for domestic and European fixtures. The ballot draws from 10% of away allocations with a game-by-game opt in. The club’s points scheme continues separately and is unchanged.

The Black Cats Adult tier is £48, adding entry to home match ballots across all competitions, a place on the season card waiting list, club content and member rewards. The Black Cats Academy membership is £30 for the first child then £20 per additional child, and includes a mascot ballot alongside the Adult perks.

The scheme has been shaped with supporter groups and a new app is set to launch later in the summer to support the content offer. Chief commercial officer Scott McCubbin called it a special moment for supporters and said membership is designed with them and to give more back through the season. Supporters’ representative Matthew Foreman said the new away ballot should give more fans, especially younger ones, a genuine chance of experiencing treasured away days.

Source: Sunderland Echo