Who really benefits from the fake shirt trade as Ligue 1 unveils new kits?

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·19 August 2026

With the 2026-2027 Ligue 1 season nearing, clubs are rolling out fresh shirts and the counterfeit trade is already stirring.

According to L'Équipe, an underground market has grown over the years, and fake tops typically cost around 25 euros.

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Sites such as KKgoal and MaxMaillots are already listing replicas at cut prices.

Every club has revealed at least its home and away designs for 2026-2027, and, as in previous years, those releases have not escaped copying.

The pattern returns with each new launch, underlining a parallel economy that persists alongside official collections.

Source: L'Équipe

“Artificial intelligence was used to assist in creating this article based on reporting from the original source quoted.”