Wolves Former Players Association launches refreshed brand and website | OneFootball

The Wolves Former Players Association has unveiled a refreshed brand and website, designed to honour its heritage while looking ahead.

ExpressAndStar.com reports that the project, delivered with Wolverhampton agency Sodium & Co, introduces a refined logo, a modern visual identity and an updated site.

Founded in 1988, the Association brings together former Wolverhampton Wanderers players, supports them and their families, runs events and raises funds for community causes.

As it has grown, it sought a clearer, more consistent identity to explain its purpose across digital and print, focusing on strengthening what already existed.

Sodium & Co refreshed the logo, built cohesive brand graphics and created a visual language for events, publications, merchandise and online.

The new website is intended to make it easier to celebrate former players, follow events and learn more about ongoing work.

Sodium & Co creative director Chris Green called it a privilege to help the group communicate its impact, saying the goal was to respect its heritage while enabling confident, flexible storytelling.

Chairman and former striker John Richards said the collaboration had been positive, that the Association is growing support for ex-players and partnerships with local charities, and that a clearer identity helps share information and stories.

The refreshed brand and website give the Association a stronger platform to continue promoting the stories, achievements and legacy of former Wolves players.

Source: ExpressAndStar.com