World Cup 2026: Iker Casillas, new ambassador | OneFootball

World Cup 2026: Iker Casillas, new ambassador

Stake has chosen Iker Casillas as its new global ambassador. The former Real Madrid star and World Cup winner with Spain will be the face of the "Road to 2026" campaign, gearing the brand up for the 2026 World Cup.

Casillas will take part in videos, fan engagement events, and special content surrounding major matches. Stake aims to leverage his image to strengthen its presence in football. Stake's marketing director explained that bringing Casillas on board demonstrates the brand’s ambition as the 2026 World Cup approaches. Casillas himself expressed his excitement at joining the project and his eagerness to launch new initiatives.

With this collaboration, Stake continues its expansion in sports, following several partnerships with clubs and organizations. The goal is clear: to attract more fans and boost the brand’s visibility all the way to the World Cup.