CBF picks Yapoli to handle Brazil World Cup photos and videos | OneFootball

CBF has chosen Yapoli, a Brazilian Digital Asset Management (DAM) platform, to serve as the organization’s official global platform for managing, distributing, and monetizing CBF’s own official images during the World Cup. The solution will be used to centralize and organize materials produced by CBF-accredited photographers, creating a structured environment for access by the press, players, commercial partners, and other authorized audiences.

The initiative marks a new stage in how CBF structures its visual archive. Instead of content circulating through informal channels, such as standalone links, shared drives, and decentralized distribution, the platform will allow the organization to exercise greater governance over its official images, with access control, traceability, metadata-based organization, and licensing and commercialization possibilities.

“The partnership between CBF and Yapoli to create the new Media Center marks an important step forward in modernizing the organization’s content management. Our goal was to efficiently organize CBF’s photo and video archive and make these materials easier for the press and sponsors to access, especially on the eve of a World Cup. Yapoli’s technology and commitment were essential in shaping this project and delivering immediate results. The next step will be to recover historical images from our football and rebuild an archive that, unfortunately, was lost over the course of previous administrations. Recovering this memory is a commitment of CBF Communications, and we are determined to rebuild this heritage with depth and responsibility,” says Fábio Seixas, CBF’s Communications Director.

For Yapoli, the partnership represents the company’s biggest moment of exposure in nine years of operation. Founded in Brazil, the startup works in digital media management for major brands and institutions, with clients in segments such as retail, industry, media, entertainment, and sports. The company has already gone through rigorous approval processes at relevant organizations such as CBF itself, involving cybersecurity, privacy, LGPD, and data governance requirements.

“Football is one of the world’s biggest content industries, but much of that content still circulates in a poorly structured way. An official National Team image is not just a match record: it is memory, intellectual property, and a business asset. During the World Cup, every photo produced by CBF’s official operation is already born as part of a historical archive, with value for the press, players, sponsors, documentaries, campaigns, and for the very construction of Brazilian football’s history. Our role is to provide governance, security, and intelligence for this heritage,” says Adalberto Generoso, co-founder of Yapoli.

In addition to organizing and distributing materials, the technology opens the door to a new discussion about monetizing sports archives. From a single platform, official images can be made available under different usage rules, whether for the press, commercial applications, audiovisual productions, campaigns, licensed products, or other formats defined by the organization. The move follows a trend in which clubs, confederations, and sports organizations are increasingly operating as content creators and managers as well.

The announcement also gains relevance in the context of the rise of generative artificial intelligence. As synthetic images become easier to produce and distribute, the value of official, original, and traceable content increases. In this scenario, platforms capable of organizing the origin, use, and circulation of digital media are taking on a strategic role for brands, sports organizations, and media companies. “Authentic content tends to become increasingly valuable. Anyone can generate a synthetic image of a player, but an official image, captured by an accredited operation, with a clear origin and authorized use, carries different weight. Yapoli operates precisely in this layer: protecting what is real, organizing access, and helping institutions capture value from the content they produce,” Adalberto adds.

With the World Cup, Yapoli is expanding its visibility in the sports market, a sector in which it already works with institutions such as CBF and the Brazilian Volleyball Confederation. The company has also been recognized for four consecutive years in the 100 Startups to Watch ranking, an initiative by PEGN that highlights high-potential startups in the Brazilian ecosystem.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.