Corinthians and Caixa in talks over Arena naming rights | OneFootball

Under pressure from a debt of approximately R$655 million, Corinthians is maintaining negotiations with Caixa Econômica Federal to settle the payment for the Neo Química Arena. Among the alternatives under discussion is the sale of the stadium’s naming rights, located in Itaquera, which could lead to the replacement of the current contract with Hypera Pharma, the holder of the Neo Química brand.

The current agreement, signed until 2040, stipulates values close to R$300 million. An early termination, after five years in effect, would have an estimated cost of approximately R$70 million. According to information obtained by Central do Timão, Caixa has already selected, through a bidding process, the company responsible for the Arena’s valuation. The asset evaluation study is already underway and aims to establish financial parameters for negotiations involving the stadium.

Photo: José Manoel Idalgo/Agência Corinthians

Also according to reports, Caixa itself has shown interest in acquiring the Arena’s naming rights. At the same time, Corinthians is also holding initial talks with other companies in the market, although any more concrete progress depends on the completion of the valuation, which will provide financial parameters to be presented to potential partners.

These preliminary talks include meetings and the formation of committees between club representatives and at least one company, whose name has not been disclosed. However, any potential agreement still depends on additional steps, such as a direct meeting between the presidents of the institutions involved, which was scheduled but later postponed due to scheduling conflicts.

The decision regarding the naming rights of Neo Química Arena is treated internally as strategic, both from a financial and institutional point of view, and is directly linked to Corinthians’ search for long-term solutions to restructure its debts.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.