David Bruce appointed Sheffield Wednesday CEO after takeover and EFL decision | OneFootball

David Bruce has been appointed Sheffield Wednesday CEO on a landmark day at Hillsborough. According to Sunderland Echo, he was in attendance as new ownership was announced and the EFL removed the threat of a potential 15-point deduction next season.

On the pitch, Wednesday beat West Bromwich Albion 2-1, only their second Championship win. Nathaniel Chalobah and captain Liam Palmer scored in quick succession before Karlan Grant replied late on. The result ensured they finished on zero points, wiping out an earlier 18-point deduction and avoiding becoming the first EFL club to end a season with a negative total.

The Owls confirmed completion of a takeover by American consortium Arise Capital Partners shortly before kick-off, with the new owners emphasising improved fan relations.

Bruce had said his farewells at Sunderland during last month’s Nottingham Forest game at the Stadium of Light, his departure under Kyril Louis-Dreyfus surprising many. He was widely praised on Wearside for his approach to supporter engagement.

Although relegation was already confirmed, the mood around Hillsborough was buoyant after the announcement, and the club now looks to reset under new ownership and leadership.

Bruce returned to Wearside in July 2023, leading the business operation during significant development and contributing to Sunderland’s off-field progress and their return to the Premier League. He helped land partnerships with Delaware North, Fanatics and hummel, advanced projects including future hummel kits, the Legends Way development and a planned North America tour, and will hand over during a defined transition as Tom Burwell serves as interim CEO while a permanent successor is sought.

Source: Sunderland Echo