David Bruce named Sheffield Wednesday CEO as takeover completes and EFL lifts points threat | OneFootball

David Bruce has been appointed Sheffield Wednesday chief executive on a significant day. According to Sunderland Echo, the former Sunderland executive attended Hillsborough as the Owls completed a takeover before kick-off and the EFL removed the threat of a potential 15-point deduction next season.

On the pitch, Wednesday beat West Bromwich Albion 2-1, only their second Championship win of the campaign. Nathaniel Chalobah and captain Liam Palmer scored in quick succession before Karlan Grant replied late on.

The result left Wednesday on zero points, wiping out an earlier 18-point deduction and avoiding becoming the first EFL club to finish a season with a negative total. Relegation was already confirmed, yet the mood was buoyant after news of new ownership.

Bruce’s move follows farewells at Sunderland during last month’s Nottingham Forest game at the Stadium of Light, his departure surprising many as he left under Kyril Louis-Dreyfus after an organisational restructure. He arrives at the outset of Arise Capital Partners’ tenure, with the American consortium placing emphasis on fan relations.

Returning to Wearside in July 2023, Bruce led Sunderland’s business operation during significant development, contributing to off-field progress and their Premier League return. He secured partnerships with Delaware North, Fanatics and hummel, and oversaw investment to strengthen the commercial platform and matchday experience.

He was credited with deepening supporter ties and shaping the Til the End ethos. Sunderland said he would remain in post for a transition period, with Tom Burwell interim CEO while the club begins appointing a permanent successor.

Source: Sunderland Echo