Confirmed! Rui Costa in talks to bring over €100m into Benfica | OneFootball

Benfica’s SAD and NOS confirmed this Monday, January 26, that they are in negotiations for an agreement regarding the television broadcasting rights of the Eagles’ matches for two seasons. The amounts involved are estimated to be around 100 million euros.

"Sport Lisboa e Benfica – Futebol, SAD announces that it is in negotiations with NOS, SGPS, S.A. with a view to concluding an agreement for television rights for the 2026/27 and 2027/28 sports seasons", the Clube da Luz stated in a communication sent to the Portuguese Securities Market Commission (CMVM).

The partnership, which began in 2016/17 and ends on June 30, will thus be renewed, with the new contract bringing more than 50 million per season to the club’s coffers. The audiovisual rights (TV+Digital) for Benfica’s league matches are expected to be included, as well as broadcasts of other sports, excluding European competitions (UEFA Champions League) and domestic cups.

The agreement should also include exclusivity for the Telecommunications and Technology Partner, preventing new sponsorship contracts in the mentioned categories. The official announcement is expected this week, during a dedicated event, bringing to a close a crucial strategic process for the financial stability of the club.

The operator has always been the club’s priority partner, given the existing contractual situation, although in the last two years there have been some exploratory contacts with other entities, namely Media Capital.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.