Corinthians marketing chief on FT and player usage challenges

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Central do Timão

·1 novembre 2025

Corinthians marketing chief on FT and player usage challenges

By Vinícios Cotrim | Central do Timão Editorial Team

Vinicius Manfredi is responsible for the Corinthians' marketing sector, which includes the use of players' images, product sales, and decisions about the fan membership program. In an interview with Rádio Craque Neto, he spoke about a planned change in the Fiel Torcedor program.

“We will soon have a change in the points system of the Fiel Torcedor program. Now that we can be sure that the person entering the stadium is indeed the user who bought the ticket, thanks to facial recognition, we will change this mechanism a bit to preserve those who attend, and better account for those who actually pass through the turnstile. We will maintain the points for those who, for some reason, couldn't attend and returned their ticket for resale, but those who buy and don't attend will stop earning points”, the executive began.

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Photo: Reproduction/Corinthians TV

“It's very unfortunate to have, sometimes, 3,000 tickets sold and people don't show up, because that's 3,000 more voices that could be cheering or even consuming. This happens in both men's and women's games. So, I think the first adjustment we will make this year, if possible, is to work with the technological development provider to adjust this points issue, which I know is a major concern for the fans”, he added.

In addition to decisions for Fiel Torcedor, Manfredi spoke about the difficulty of working with athletes' images due to the uncertainty of their stay at the club. This issue is one of the fans' complaints, due to the low use of Memphis Depay as a 'poster boy' for Timão.

“Recently, we went through a transfer window. In the case of Corinthians, if you observed reporters, influencers, fans, there was a big debate about whether someone should stay or leave. Then I ask, how do you plan the development of licensed products with this uncertainty?“, Manfredi commented.

“This product sales chain has some sensitivities that, naturally, the fan will understand, because they don't even need to understand this. They are a fan, they don't have to understand the entire market chain. But it's important that at least those who provide information can explain a bit about the difficulties and challenges faced by the retailer, the manufacturer, and the club, due to this vulnerability of player arrivals and departures”, he said.

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