David Bruce named Sheffield Wednesday CEO after takeover and EFL decision | OneFootball

David Bruce has been appointed Sheffield Wednesday's CEO as the club entered a new era. The announcement came alongside a takeover by Arise Capital Partners and the EFL removing the threat of a potential 15-point deduction next season.

According to Sunderland Echo, the former Sunderland chief business officer bid farewell during last month's Nottingham Forest game, a departure that surprised many. He was in attendance at Hillsborough on the day.

On the pitch, Wednesday beat West Bromwich Albion 2-1, only their second Championship win. Nathaniel Chalobah and captain Liam Palmer struck in quick succession before Karlan Grant replied late on.

The result left Wednesday on zero points, overturning an earlier 18-point deduction and avoiding the first EFL season finished with a negative total. Relegation was already confirmed, yet the mood was buoyant after the takeover.

Bruce, widely praised on Wearside for supporter engagement, arrives as new owners emphasise fan relations. His move follows Sunderland announcing his departure in a wider organisational restructure.

Bruce returned to Wearside in July 2023, helping lead Sunderland's business operation and their return to the Premier League, securing partnerships with Delaware North, Fanatics and hummel, and investing in the matchday experience. He leaves with projects advanced, including future hummel kits, the Legends Way development and a planned North America tour, and will assist a defined transition before Tom Burwell acts as interim CEO.

Source: Sunderland Echo