Celtic Shorts
·22 September 2026
Celtic stranglehold won’t break until actuary tables intervene

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Yahoo sportsCeltic Shorts
·22 September 2026


Photo Vagelis Georgariou
Let’s stop kidding ourselves. As the toxic fallout from another bruising week of Glasgow Derby capitulation and European elimination settles over Glasgow, the Celtic support is asking the same old question with increasing fury: “How do we get these people out of our club?’
The banners are unfurled, the phone-ins are melting down, and the upcoming AGM promises to be a bearpit. But if you think a few angry choruses from the stands or a sternly worded statement from fan groups is going to make Dermot Desmond pack his luxury bags and flee his Barbados retreat, you haven’t been paying attention to the cold, hard mathematics of corporate power.

Businessman, Dermot Desmond, tees off on the second hole on day one of the Alfred Dunhill Links Championship 2025 at The Old Course on October 02, 2025 in St Andrews, Scotland. (Photo by Luke Walker/Getty Images)
The blunt reality is that the 75-year-old billionaire has engineered the ultimate boardroom fortress. Through a bulletproof combination of his own 34.45% ordinary shareholding and the passive backing of institutional investment funds like Lindsell Train Ltd, the Desmond regime controls a mathematical majority. You cannot vote them out. You cannot launch a traditional hostile takeover.
So, what are the real options for a fanbase pushed to its absolute limit?
For too long, fan anger has been directed at the wrong targets. Let’s be clear: the day-to-day executive strategy is actively driven by Chief Executive Michael Nicholson and Chief Financial Officer Chris McKay.

15th February 2026; Rugby Park, Kilmarnock, Scotland: Scottish Premiership Football, Kilmarnock versus Celtic; Chris McKay and Michael Nicholson of Celtic in the directors box
They are the architects of the spreadsheet. McKay is the gatekeeper of the £67.4m cash reserve, designing the financial frameworks that prioritise a low-risk “Plan B.”
In their centralised executive loop, a modern data-driven scouting network is treated as an unnecessary luxury. Instead, they have normalised a “penny-pinching” transfer model—buying a conveyor belt of raw project players while letting the core squad value degrade.
The board treats the Champions League bounty as a roulette-style gamble, but their spin has failed spectacularly. With consecutive qualification disasters against the likes of Kairat Almaty and LASK, the executive team has actively killed the golden goose.
Yet, because they have already adjusted the spreadsheet to a “Europa League budget,” they remain entirely numb to the footballing decay on the pitch.
If you want to fight an empire built by accountants, you have to hit them where it hurts—the balance sheet.
While a unified merchandise boycott causes immediate friction with commercial partners, a long-term matchday boycott runs the risk of the board simply raiding the massive season-ticket waiting list to fill empty seats.
The immediate solution is a two-pronged structural attack: the live match walkout and the Escrow Fund. Staging a massive, coordinated mass walkout during a live, high-profile televised game serves as an immediate corporate emergency brake.
When thousands of fans systematically empty the stands on the 67th minute—a number heavily woven into the fabric of the club’s history—it completely hijacks the broadcast narrative.
Television cameras are forced to broadcast row after row of empty green plastic seats to a global audience, instantly vaporising the “premium atmosphere” brand that Celtic sells to multinational sponsors like Adidas and Dafabet. It causes immediate, immense commercial panic.

Photo Vagelis Georgariou
To sustain this pressure without losing generational seats, the support must route their cash into an Escrow Fund via vehicles like the Celtic Trust. By putting renewal money into a legally locked account, the message to Nicholson and McKay becomes bulletproof: The £30 million is sitting right here. You can have it the second the corporate structure is modernised and the keys are handed to an elite, data-driven football department.
We saw the board’s defensive playbook in action just recently with the appointment of Mark Keane to the boardroom. On the surface, it was painted as an emotional nod to the club’s history—bringing the son of the legendary John Keane back into the fold.
In the cold light of the Stock Exchange, it was a masterclass in neutralising a rebellion.

Photo Vagelis Georgariou
Before that appointment, Keane’s substantial 6.2% voting block was a dangerous free agent. Had he ever aligned his shares with other major independent holders like Christopher Trainer (~11%) and a unified fan block, they could have formed a rebel alliance capable of triggering an Extraordinary General Meeting (EGM) to legally haul the executive team over the coals. By giving Keane a seat at the table, Desmond brought that threat inside the castle walls. It was corporate chess at its finest.
If the financial castle is locked and the shareholder blocks are neutralized, does the support just have to “put up and shut up”?
No. Because there is one factor that no amount of corporate engineering can defeat: time.
Dermot Desmond is 75. The generation of traditionalist directors who have anchored this risk-averse era are all entering their twilight years. We are staring directly at an inevitable, massive generational succession crisis.

Photo Vagelis Georgariou
When a billionaire’s estate eventually passes down, the corporate concrete cracks. While his son, Ross Desmond, has been heavily integrated into the hierarchy, family inheritances are rarely seamless. Estates get rebalanced. Siblings look to liquidate assets. The bulletproof 51% wall that has suffocated Celtic’s true sporting potential will inevitably splinter. That is the exact moment outside predators—wealthy consortia and modern football syndicates—will strike.
It is a bleak conclusion for a fanbase watching a global institution live in a self-imposed crawl space, but change at Parkhead will not happen overnight. It will take a sustained, disciplined war of attrition. Michael Nicholson and Chris McKay are betting on fan fatigue.

Celtic v theRangers – Scottish Premiership – Celtic Supporters hold up a Let Celtic Flourish banner during the match at Celtic Park on Sunday September 1, 2024. Photo Steve Welsh
They are gambling that your anger will fizzle out long before their profit margins do. The task for the Celtic support now is to prove them entirely wrong—to maintain a fierce, uncompromising commercial resistance today, so that when the Desmond grip naturally begins to loosen, the fans are organized, powerful, and ready to demand a club built for European ambition rather than boardroom mediocrity.
Colin Dempster
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