Fatal Fans announces brand placement change on Corinthians kit | OneFootball

Fatal Fans, one of Corinthians’ sponsors, is preparing a change in how its brand appears on the club’s kit. The change will be made after a request from Nike, the company responsible for supplying Timão’s sportswear, which pointed out similarities and close resemblance between the sponsor’s visual identity and the multinational’s brand.

The company has already authorized Corinthians to make the change in the logo’s positioning. According to Samuel Ongaratto, Fatal Fans’ business director, the goal is to find a solution to the issue raised by Nike without affecting the commercial partnership maintained with the club.

Photo: Reproduction

“Hello, my fellow Corinthians fans. You may have recently seen in the media that another sponsor notified Corinthians about the closeness between their brand and Fatal’s brand on the shorts. In that regard, we have already given the club freedom to make adjustments to the position of our brand on the kit and, in this way, solve this problem. Because, for us, the most important thing is to be supporting the club and moving forward together with Corinthians. Alright? So, expect changes for the next matches,” the director said in a video released by the company.

The situation had already been revealed by UOL Esporte. According to information published by the outlet in August, Nike contacted Corinthians to question points related to the agreement signed with Fatal Fans. The supplier used email to ask the board for clarification about the activities carried out by the company.

Fatal Fans is part of Grupo Atlas, which is also responsible for Fatal Model, the conglomerate’s main business. In addition to the corporate connection, the two brands have similar names, an aspect that is also part of the context of the issue raised by Nike.

Currently, Fatal Fans has different advertising spaces across Corinthians’ sports teams. In men’s and women’s football, the logo is applied on the front of the shorts. The brand also appears on the shirts used by the club’s futsal and basketball teams.

The link between Corinthians and Fatal Fans was made official in July. Initially, the contract was established as valid until December 2027, with the possibility of an extension to 2028. The agreement represents R$ 22 million for the black-and-white club’s coffers and covers the men’s and women’s football teams, as well as basketball and futsal.

The negotiation, however, took a different shape during talks between the parties. The initial proposal provided for only one year of partnership, with payment of R$ 17 million to Corinthians. After initial resistance, the talks resumed and resulted in an extension of the deal by another six months, accompanied by an additional R$ 5 million in the contract value.

There is also a clause allowing the partnership to be extended. If Corinthians chooses the continuation provided for in the agreement, it could receive about R$ 9 million more. With that, considering all possible amounts, the revenue generated by the sponsorship could exceed R$ 31 million.

Despite the change that will be made to the brand’s positioning, the properties negotiated between Corinthians and Fatal Fans remain the same. The company will continue to appear on the football teams’ shorts, on the upper back area of the basketball jerseys, and on the lower front part of the futsal kits.

The agreement also draws attention because of the amount involved. According to the reporting, the sum established in the contract corresponds to approximately four times the market value considered standard for the advertising properties acquired by Fatal Fans.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.